Wednesday, January 21, 2015

When giants fight...

The two main ride-share companies are in a brawl. Well, not Lyft, mostly. Uber likes to play hardball. Remember, both these companies embody the Libertarian soul of Silicon Valley. It's an all-against-all hootenanny, where each company's drivers are pitted not only against the opposing company, but each other.

Right now, if you're thinking of driving for either company, you might want to consider that part-time job at Walmart instead. Both companies over-hired for New Year's Eve, which means in most cities there are too many drivers, too few fares. Uber wants to cut up Lyft's drivers by eliminating anyone driving for Uber who also drives for Lyft. They've designed a temporary program of perks to force their drivers into dumping Lyft. Uber also cut fares. Lyft cut fares. The get-rich-quick scheme peddled by both companies is a lie. Those perks Uber is using? If you don't follow the rules TO THE LETTER, you won't be getting that extra buck or two.

How does this make sense? It doesn't for a conventional company concerned about contractor retention and profits. It does for a startup. They don't want to make a profit, they want market-share, which they'll use on venture capitalists to generate more loans and investment. At the root, they don't care about the drivers at all. One of the two is more polite about it than the other one, but at root, yeah...

So why am I still driving? I am at the cusp of old age. The many years I spent as a caregiver, my life's work as a novelist, those aren't pluses when looking for work. I don't care about their games. I'm not in it to get rich quick. I'm in it to pay the rent. That's all. For that purpose, for the desperate, which I guess includes me, it's perfect.


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